Responding Agency/Organization * Select Agency Parks Canada Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Québec Saskatchewan Yukon Other Other Agency/Organization Responder Name * Email * Does this topic currently pertain to your jurisdiction? * What are the main components of your data analytics program in addition to standard occupancy and revenue reporting? * What data analytics are analyzed which directly aid in making business decisions for the park organization? * Do you complete any predictive data analytics and if so, what are you analyzing predictively (visitation, revenue, site type sales, etc.?) * What has made the most difference in enhancing your park organization from a data analytics program perspective? * What tools and data and from what sources do you collect data? Please share as much detail as possible. * What data specifically is analyzed which later is turned over to marketing to help promote an underperforming product or service? * Aside from marketing, how else does the organization use analytics as it relates to underperforming products or services? * How does the organization leverage analytics for top performing products or services? How does that translate to make other products or services successful? * What is the frequency of reporting on the various components of your data analytics program? * What’s next in your data analytics program and why are you moving in that direction? Or what data do you wish you had better access to? * What do you find to be the most useful aspect having a data analytics program and what does your senior leadership value as part of your analytics program? * Please share any questions or issues that you feel may relate to this jurisdictional scan: How urgent and important is this jurisdictional scan topic to your agency?
* Enter any link or website that can support your response (optional) Does your agency/organization have specialists dedicated to this topic * Please provide their name(s), job title(s) and business email address(es):